Nour Fahmy What Not to Say to Your Event Manager (Unless You Want Chaos) Let’s get one thing straight: event managers are calm, collected professionals. They juggle logistics, vendors, timelines, speakers, sound checks, seating charts, and somehow still remember your clien... Jul 30, 2025 Vision
Nour Fahmy No, AI Isn’t Replacing Us: It’s Helping Us Build Faster and Think Bigger Artificial Intelligence (AI) is no longer a futuristic concept—it's a real, practical tool that’s transforming industries across the globe. At Scope IMS , we’ve harnessed the power of AI to streamline... Jul 27, 2025 Vision
Nour Fahmy What Your Office Plants Say About Your Brand Some companies hang awards on their walls. Others hang pothos. Believe it or not, that tiny succulent on the reception desk might do more for your brand image than your entire mission statement. In a ... Jul 22, 2025 Insights
Nour Fahmy The Great Sticker Debate: Vinyl or Die-Cut? In the world of event branding, few topics stir as much quiet controversy as the sticker debate. Vinyl stickers or die-cut? These small design choices can have a big impact on how your brand is seen—a... Jul 21, 2025 Insights
Nour Fahmy The Hidden Engine: Why Facility Management Is the Silent Force Behind Every Great Event When people walk into a flawless event — the lights timed perfectly, the air cool and comfortable, the signage spot-on, and not a wire out of place — they rarely think, “Wow, the facility management t... Jul 20, 2025 Behind the Scenes
Nour Fahmy Confessions of a Booth: A Behind-the-Panels Tell-All You’ve seen the spotlight. You’ve seen the crowd. But have you ever stopped to wonder what it’s like to be the booth? Hi. I’m a custom exhibition stand. Born in a dusty warehouse, shipped across town ... Jul 17, 2025 Behind the Scenes
Nour Fahmy Event Planning vs. Wedding Planning Let’s settle this once and for all: who really has the harder job, the corporate event planner juggling sponsors and screen resolutions, or the wedding planner dealing with emotional brides, color the... Jul 16, 2025 Vision
Nour Fahmy If Exhibition Stands Could Talk… "They dressed me up… but forgot to give me a purpose." "People took selfies with me, but didn’t stay to ask questions." "They called me 'interactive,' but no one actually interacted." If your exhibiti... Jul 14, 2025 Vision
Nour Fahmy What Barbiecore, Brutalism, and Cottagecore Can Teach Us About Business Spaces How Viral Design Trends Can Elevate Commercial Interiors and Exhibition Experiences In the world of commercial interior design and event branding , trends often seem like fleeting distractions. But ev... Jul 13, 2025 Insights
Nour Fahmy What If We Designed Exhibition Stands Like Theatres? When you walk into a theatre, you’re not just stepping into a room but into a story. The lighting, the backdrop, the flow of movement, and pauses are all intentional, guiding your attention and shapin... Jul 9, 2025 Vision
Nour Fahmy Designing for Movement: How Visitors Navigate Space Without Knowing It Something subtle happens when someone walks through a well-designed exhibition booth or commercial space—they move exactly where you want them to go, without realizing why. That’s the power of spatial... Jul 8, 2025 Behind the Scenes
Nour Fahmy Signage in Motion: Why Static Signs Don’t Work Anymore In today’s hyper-connected world, attention spans are short, distractions are everywhere, and expectations are high. For businesses that rely on physical environments—like malls, exhibitions, or corpo... Jul 6, 2025 Insights