Not all design decisions age gracefully. Some trends were so questionable they deserve a spot in design history’s “do not repeat” file. From lava lamps to carpeted bathrooms, here’s our tribute to the...

A guest’s first impression forms in seconds — long before they interact with your staff or try your services. In hospitality, design plays the silent yet powerful role of making people feel comfortabl...

In commercial interiors and exhibition environments, surfaces do more than define a look they set the tone for durability, safety, and experience. From mall floors to exhibition booths, the right mate...

The Hidden Force Behind Every Successful Business In Egypt’s fast-moving commercial landscape, companies invest heavily in branding, technology, and customer experience — but often forget the foundati...

So you think being an event planner is all perfect flower arrangements and red carpets? Let us stop you right there. Behind every picture-perfect booth and jaw-dropping even t is a planner who has qui...

Why ROI is the Real Measure of Success Cairo has become one of the fastest-growing trade show destinations in the region, with events like Cairo ICT and the Egypt International Exhibition Center attra...

When it comes to events, the food is never “just food.” It’s a conversation starter, a memory-maker, and often the most Instagrammed part of the day. In 2025, interactive catering has become the secre...

Somewhere in the vast universe of event planning, there’s a law stronger than gravity: If a sign says “Do Not Touch,” someone will absolutely touch it. You could print it in bold red. You could add an...

In today’s business landscape, sustainability isn’t just a buzzword — it’s a statement. And when it comes to exhibitions, going green doesn’t mean going dull. With the right materials, smart design, a...

You thought the office looked fine. The furniture is modern-ish, there’s a plant near the window, and the walls aren’t beige anymore. Then the CEO walks in. Suddenly, the awkward layout, bad lighting,...

Some companies hang awards on their walls. Others hang pothos. Believe it or not, that tiny succulent on the reception desk might do more for your brand image than your entire mission statement. In a ...

In the world of event branding, few topics stir as much quiet controversy as the sticker debate. Vinyl stickers or die-cut? These small design choices can have a big impact on how your brand is seen—a...