Nour Fahmy Signage in Motion: Why Static Signs Don’t Work Anymore In today’s hyper-connected world, attention spans are short, distractions are everywhere, and expectations are high. For businesses that rely on physical environments—like malls, exhibitions, or corpo... Jul 6, 2025
Nour Fahmy Retail Meets Theater: What Malls Can Learn from Exhibition Design When we think about malls and exhibitions, we often imagine two very different worlds — one built for shopping, the other for showcasing. But behind the scenes, they share a common goal: to create a m... Jun 29, 2025
Nour Fahmy Event Technology: Tools That Are Changing the Industry In today’s fast-paced event landscape, technology is no longer a luxury — it’s a necessity. Whether organizing a corporate conference, a public exhibition, or a private product launch, tech-driven sol... Jun 22, 2025
Nour Fahmy Minimalism vs. Maximalism The interior of a business space is more than just décor; it’s a visual expression of identity, values, and customer experience. Whether you're designing a retail store, office, or hospitality venue, ... Jun 15, 2025
Nour Fahmy Beyond Walls and Floors: Interior Design as a Branding Tool When we think of branding, our minds often go to logos, color palettes, and marketing campaigns. But there's a powerful — and often overlooked — branding tool right under our feet (and above our heads... Jun 12, 2025
Nour Fahmy Mall Booth Design In the dynamic world of retail and commercial spaces, exhibition booth desig n inside malls has become more than just a branding exercise — it's a critical business strategy. A well-designed booth doe... Jun 10, 2025
Nour Fahmy Why Companies Lose Money on Events Every year, businesses invest significant budgets into trade shows, corporate events, and public activations — hoping to build awareness, attract leads, or launch new products. Yet many walk away from... Jun 1, 2025
Nour Fahmy Designing for Impact: How Exhibition Stands Influence Visitor Behavior When it comes to trade shows and exhibitions , first impressions matter more than ever. With hundreds of booths competing for attention, your exhibition stand must do more than just "look good." It mu... May 25, 2025