Nour Fahmy Do Not Touch This Sign (People Will Touch It Anyway) Somewhere in the vast universe of event planning, there’s a law stronger than gravity: If a sign says “Do Not Touch,” someone will absolutely touch it. You could print it in bold red. You could add an... Aug 7, 2025
Nour Fahmy Eco-Exhibiting: How to Make a Sustainable Statement In today’s business landscape, sustainability isn’t just a buzzword — it’s a statement. And when it comes to exhibitions, going green doesn’t mean going dull. With the right materials, smart design, a... Aug 5, 2025
Nour Fahmy Interior Design Mistakes You Only Notice Once the CEO Walks In You thought the office looked fine. The furniture is modern-ish, there’s a plant near the window, and the walls aren’t beige anymore. Then the CEO walks in. Suddenly, the awkward layout, bad lighting,... Jul 31, 2025
Nour Fahmy What Your Office Plants Say About Your Brand Some companies hang awards on their walls. Others hang pothos. Believe it or not, that tiny succulent on the reception desk might do more for your brand image than your entire mission statement. In a ... Jul 22, 2025
Nour Fahmy The Great Sticker Debate: Vinyl or Die-Cut? In the world of event branding, few topics stir as much quiet controversy as the sticker debate. Vinyl stickers or die-cut? These small design choices can have a big impact on how your brand is seen—a... Jul 21, 2025
Nour Fahmy What Barbiecore, Brutalism, and Cottagecore Can Teach Us About Business Spaces How Viral Design Trends Can Elevate Commercial Interiors and Exhibition Experiences In the world of commercial interior design and event branding , trends often seem like fleeting distractions. But ev... Jul 13, 2025
Nour Fahmy Signage in Motion: Why Static Signs Don’t Work Anymore In today’s hyper-connected world, attention spans are short, distractions are everywhere, and expectations are high. For businesses that rely on physical environments—like malls, exhibitions, or corpo... Jul 6, 2025
Nour Fahmy Retail Meets Theater: What Malls Can Learn from Exhibition Design When we think about malls and exhibitions, we often imagine two very different worlds — one built for shopping, the other for showcasing. But behind the scenes, they share a common goal: to create a m... Jun 29, 2025
Nour Fahmy Event Technology: Tools That Are Changing the Industry In today’s fast-paced event landscape, technology is no longer a luxury — it’s a necessity. Whether organizing a corporate conference, a public exhibition, or a private product launch, tech-driven sol... Jun 22, 2025
Nour Fahmy Minimalism vs. Maximalism The interior of a business space is more than just décor; it’s a visual expression of identity, values, and customer experience. Whether you're designing a retail store, office, or hospitality venue, ... Jun 15, 2025
Nour Fahmy Beyond Walls and Floors: Interior Design as a Branding Tool When we think of branding, our minds often go to logos, color palettes, and marketing campaigns. But there's a powerful — and often overlooked — branding tool right under our feet (and above our heads... Jun 12, 2025
Nour Fahmy Mall Booth Design In the dynamic world of retail and commercial spaces, exhibition booth desig n inside malls has become more than just a branding exercise — it's a critical business strategy. A well-designed booth doe... Jun 10, 2025