Nour Fahmy Retail Meets Theater: What Malls Can Learn from Exhibition Design When we think about malls and exhibitions, we often imagine two very different worlds — one built for shopping, the other for showcasing. But behind the scenes, they share a common goal: to create a m... Jun 29, 2025
Nour Fahmy Event Technology: Tools That Are Changing the Industry In today’s fast-paced event landscape, technology is no longer a luxury — it’s a necessity. Whether organizing a corporate conference, a public exhibition, or a private product launch, tech-driven sol... Jun 22, 2025
Nour Fahmy Minimalism vs. Maximalism The interior of a business space is more than just décor; it’s a visual expression of identity, values, and customer experience. Whether you're designing a retail store, office, or hospitality venue, ... Jun 15, 2025
Nour Fahmy Beyond Walls and Floors: Interior Design as a Branding Tool When we think of branding, our minds often go to logos, color palettes, and marketing campaigns. But there's a powerful — and often overlooked — branding tool right under our feet (and above our heads... Jun 12, 2025
Nour Fahmy Mall Booth Design In the dynamic world of retail and commercial spaces, exhibition booth desig n inside malls has become more than just a branding exercise — it's a critical business strategy. A well-designed booth doe... Jun 10, 2025
Nour Fahmy Why Companies Lose Money on Events Every year, businesses invest significant budgets into trade shows, corporate events, and public activations — hoping to build awareness, attract leads, or launch new products. Yet many walk away from... Jun 1, 2025
Nour Fahmy Designing for Impact: How Exhibition Stands Influence Visitor Behavior When it comes to trade shows and exhibitions , first impressions matter more than ever. With hundreds of booths competing for attention, your exhibition stand must do more than just "look good." It mu... May 25, 2025